There are however some things that you can focus on that give you a much higher probability of getting into the Featured Snippet. Looking at the result, “best time to post on Facebook”, there's no particular reason why got into the Featured Snippet and the other publishers further down the page didn’t. The only thing Google has published on the topic is this. The first thing to point out is that there is no straightforward formula you can follow to get into the featured snippet.
Google featured snippets how to#
So getting into the featured snippet is now more important than getting the first organic result in Google How To Get Into The Featured Snippet Research from SparkToro shows that 2/3rds of searches on Google now end in no clicks. This is now becoming a phenomenon known as zero click searches. We say potentially because the result is rendered on the search page which means that in many cases the user won’t need to click through. Having your website appear in a featured snippets is going to get you a lot more eyeballs and potentially a lot more clicks.
This entails finding and packaging up information a user is looking for in the most easily digestible way.įeatured snippets is a great solution to this. Google’s raison d’etre is to provide the very best experience to their users.
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